Favourite Automotive Advertisements: 1956 Basic Motors Hardtop Sedans | The Each day Drive | Shopper Information® The Each day Drive

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1956 Buick Sequence 60 Riviera Sedan (prime) and Cadillac Sedan de Ville,

There isn’t a denying that the hardtop physique model was a triumph of midcentury auto design. Relying on who you ask, the 1949 Buick Roadmaster Riviera coupe was the primary regular-production hardtop of the post-war period. For Basic Motors, issues acquired much more fascinating when their designers turned to sedans.

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For 1955, Basic Motors rolled out its first 4-door hardtops, with an instance in all 5 of the maker’s model lineups.

For these unaware, the hardtop physique model is much like a regular coupe or sedan, however doesn’t embody the central “B” pillar usually discovered aft of the entrance doorways. The Pillarless look affords a given automobile an open, ethereal, and unbroken silhouette. The hardtop physique model was normally provided solely on midline and prime trim ranges of a given mannequin, and usually commanded a worth premium over “pillared” examples.

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Although GM’s 4-door hardtops had been launched for 1955, the maker started promoting the lot in single company adverts for 1956. It’s fascinating to see Chevrolet, Buick, Pontiac, Oldsmobile, and Cadillac in the identical print advert, it’s additionally actually cool.

Cool, too, is the introduction of recent hardtop trim-level title addendums which, for essentially the most half, have stood the take a look at of time. The 1956 Chevrolet hardtop was generally known as the Bel Air, The Pontiac because the Catalina, the Oldsmobile because the Vacation, the Buick because the Riviera, and the Cadillac because the de Ville.

As famous above, going with the hardtop added to the underside line. Whereas the least-expensive 1956 Chevrolet 4-door sedan began at $1869, going with the hardtop Bel Air would set customers again no less than $2068; that’s a hefty 11-percent worth bump.

Although uncommon, GM would often assemble vehicles from all of its divisions for quite a few adverts within the following years, presumably to the chagrin of brand name advertising sorts on the lookout for more-exclusive publicity.

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