WiserAdvisor Evaluation: Is it Legit?

WiserAdvisor Evaluation: Is it Legit?

Not everybody needs to handle their very own investments, however discovering a monetary advisor you possibly can belief might be difficult. The very last thing you need is to get ripped off or signal on with an advisor that lacks the correct information or expertise.

That is the place WiserAdvisor is available in. WiserAdvisor can match you with skilled advisors of their community that they’ve vetted upfront. The most effective half is that their service is free, and there’s no obligation.

However is WiserAdvisor a authentic platform? Discover out on this full overview.

Desk of Contents
  1. What Is WiserAdvisor?
    1. Execs
    2. Cons
  2. WiserAdvisor Options
    1. Listing of Monetary Advisors
    2. Advisor Matching Service
    3. Monetary Studying Heart
    4. Monetary Calculators
  3. How A lot Does WiserAdvisor Price?
  4. Who Is WiserAdvisor Greatest Suited For?
  5. FAQs
  6. WiserAdvisor Options
    1. Zoe Monetary
    2. Wealthramp
  7. Last Ideas

What Is WiserAdvisor?

Launched in 1998, WiserAdvisor offers customers with a listing of certified monetary advisors from throughout the USA. In addition they provide a free service that matches shoppers to as much as three advisors primarily based on the shopper’s necessities and preferences. In line with WiserAdvisor, its objective is to “assist customers acquire basic monetary information that will enrich their lives.”

Along with the listing and matching service, WiserAdvisor publishes academic articles and weblog posts on its web site and offers customers with entry to varied monetary calculators.

WiserAdvisor can match you with advisors in each state besides Hawaii, Mississippi, South Dakota, Vermont, and West Virginia.


  • A easy matching course of with vetted advisors
  • No charges to WiserAdvisor
  • Instructional assets for buyers of all expertise ranges
  • No obligation to rent after session


  • Not out there in Hawaii, Mississippi, South Dakota, Vermont, and West Virginia
  • The vetting course of much less thorough than some opponents

Study Extra About WiserAdvisor

WiserAdvisor Options

WiserAdvisor gives 4 main companies to its customers: a monetary advisor listing, an advisor matching service, a monetary studying middle, and free monetary calculators. Listed below are some key options of every service.

Listing of Monetary Advisors

WiserAdvisor maintains an inventory of certified and thoroughly-vetted monetary advisors positioned all through america. The record compiles advisors from well-known Fortune 500 firms and small, unbiased companies.

As you scroll via the record of advisors on the WiserAdvisor web site, you’ll discover data akin to:

  • SEC quantity and different official data
  • Present variety of advisors on the agency
  • Present quantity of funds underneath administration
  • Variety of shoppers
  • Companies supplied
  • Price construction

Every advisor is registered with FINRA/SEC and has a clear document. WiserAdvisor calls its community unbiased, unbiased, and trusted. 

Advisor Matching Service

WiserAdvisor matches buyers with advisors positioned close to them. In line with WiserAdvisor, the entire advisors on their record endure an interview course of earlier than they’re accredited.

To make use of their service, you merely fill out a kind that asks a number of questions on your monetary state of affairs. Your responses give WiserAdvisor an concept of while you need to retire, how a lot cash you have got invested, and many others. 

When you’ve accomplished the shape, WiserAdvisor will match you with 1-3 vetted advisors. From there, you possibly can interview every advisor and resolve which one, if any, is an efficient match.

Be aware that WiserAdvisor does match shoppers with fee-only and fee-based advisors. You’ll be able to’t essentially request one or the opposite. 

That stated, WiserAdvisor is clear about charges so that you could merely flip down suggestions for advisors if you happen to don’t just like the compensation mannequin.

Monetary Studying Heart

WiserAdvisor has a monetary studying middle with weblog posts and articles concerning cash administration. 

A number of the articles listed on the location as of this writing embrace:

  • Monetary Planning for Excessive-Web-Price People
  • What’s Purpose-Primarily based Investing?
  • Selecting the Greatest Retirement Accounts
  • Why and When You Want a Monetary Advisor
  • The Full Information on Monetary Planning for {Couples}

The articles are geared towards readers with various ranges of non-public monetary administration information, from newbie to skilled. 

For instance, you’ll discover suggestions to enhance your monetary literacy if you happen to’re new to non-public finance and investing.

Conversely, the location additionally has an article on investing $1 million in at the moment’s market. The location’s dedication to serving these with all ranges of wealth implies that there’s one thing for everybody.

Monetary Calculators

WiserAdvisor publishes monetary calculators on its website, so you possibly can work out if you happen to’re on observe to retire or make funding projections primarily based on product kind, time horizon, fee of return, and many others.

Study Extra About WiserAdvisor

How A lot Does WiserAdvisor Price?

WiserAdvisor is free to make use of as they don’t cost guests for his or her companies. As a substitute, they make their cash by charging the advisors listed of their listing.

Nonetheless, if you happen to rent a monetary advisor via WiserAdvisor, they may cost you charges to handle your portfolio. Relying on the advisor, chances are you’ll be required to pay a payment primarily based on a share of property underneath administration, a flat payment, or commissions.

It’s vital to know the affect of charges on funding returns earlier than signing on with any advisor.

Who Is WiserAdvisor Greatest Suited For?

WiserAdvisor can profit a variety of buyers. You may like WiserAdvisor if you happen to’re trying to find a monetary advisor however aren’t positive the place to begin. 

As talked about earlier, the corporate does the laborious work of screening advisors earlier than they add them to their record of advisable advisors. 

This might make the screening course of a lot simpler for you. WiserAdvisor may be helpful to you if you happen to merely like studying extra about cash and enjoying with numbers. 

Between the weblog articles and the monetary calculators, there’s loads of training available for the taking. 

And since the location doesn’t cost customers, you need to use one or the entire companies without charge to you. 

Study Extra About WiserAdvisor


How does WiserAdvisor match me with advisors?

WiserAdvisor matches you with advisors by asking you a collection of questions on your monetary state of affairs and objectives:

– What’s your zip code? 
– When do you need to retire?
– Do you personal a house?
– Do you personal a enterprise?
– What’s your present earnings?
– Would you like your advisor to be inside commuting distance?
– What’s your electronic mail handle?

From there, the corporate recommends between one and three advisors that suit your standards. 

The place does WiserAdvisor discover the advisors they refer? 

Advisors pay to affix the WiserAdvisor community. Nonetheless, not each advisor who makes that request is accepted.  Every advisor is topic to a radical vetting interview. In the event that they move the interview and have a clear document with the SEC/FINRA, they might be accepted. 

How a lot do the advisors cost?

WiserAdvisor works with each fee-based and fee-only advisors. Price-only advisors cost a set payment and don’t obtain commissions for promoting sure merchandise.

Price-based advisors cost a set payment however may be paid commissions for promoting sure merchandise. Due to that, prices from advisors will fluctuate. It is best to focus on payment schedules with advisors earlier than signing an settlement to work with one. 

Is WiserAdvisor secure?

Sure, the WiserAdvisor platform is secure to make use of. The corporate guarantees to not share your private data with anybody except they’ve your consent. In addition they use SSL know-how to assist preserve your data secure. 

WiserAdvisor Options

Earlier than signing up with WiserAdvisor, it is sensible to take a look at the alternate options. Listed below are a few firms I discovered that present an identical service to WiserAdvisor.

Zoe Monetary

Like WiserAdvisor, Zoe Monetary offers referrals to monetary advisors without charge to shoppers. Zoe claims that the advisors they suggest are within the high 5 p.c of their area. Whereas I’m not sure how they decide this, advisors should possess a CFA, CFP, or CPA designation to be thought-about by Zoe, together with no less than 5 years of business expertise.

One of many foremost variations between WiseAdvisor and Zoe Monetary is that WiseAdvisor gives assist to any stage of investor. In distinction, Zoe Monetary is geared towards buyers with no less than $100k in investments. 


Wealthramp additionally helps its shoppers discover monetary advisors. The advisors Wealthramp companions with are totally and personally vetted by Wealthramp’s CEO.

Wealthramp doesn’t provide the abundance of free assets that WiserAdvisor gives. Additionally, their companies, like Zoe Monetary, are focused towards these with a portfolio of no less than $100,000.

Study Extra About WiserAdvisor

Last Ideas

When you’re in want of a monetary advisor however are struggling to search out one by yourself, WiserAdvisor may be value a shot. Their service is free and never restricted to larger web value buyers, like a few of the competitors.

When you aren’t happy with their suggestions, there is no such thing as a obligation to proceed. Simply be conscious of the charges that may finally be charged by any advisor you take care of. There’s a purpose that extra persons are selecting to handle their very own investments via on-line brokers or take care of a robo-advisor.



  • Get matched with knowledgeable advisor
  • No charges
  • Instructional assets for buyers in any respect ranges
  • No obligation to rent an advisor


  • Not out there in HI, MS, SD, VT, and WV
  • Vetting course of much less thorough than some opponents

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